Michelle Parke: Portfolio
I am a dynamic and results-driven communications professional with a 20-year career that spans a rich variety of industries and roles. From guiding tech companies — both enterprise and nimble start-ups — to crafting compelling narratives in the worlds of non-profit, education, law, and sports, my diverse experience allows me to approach challenges with a creative and strategic mindset.
My background includes agency expertise in tech and entertainment, as well as in-house roles where I’ve shaped communications strategies and led impactful campaigns. Additionally, as a former college professor, I taught journalism, PR, literature, and film, nurturing the next generation of storytellers and communicators.
Equipped with a strong foundation in diversity and inclusion, I bring a comprehensive skill set — exceptional written and oral communication, sharp analytical thinking, and the ability to multitask and lead teams with precision. My career reflects an unwavering commitment to excellence and an innovative approach to solving problems.
Public Relations Experience
Strategic PR plans (integrated with owned, shared, and paid)
Social media strategy and execution
Event strategy
Press releases, bylined articles, talking points, award submissions
Media relations
PR metrics measurement and reporting
Publicity plans for C-suite and SMEs
Media training
Selected Work: Strategic Public Relations
Highlights
For a global fintech company:
Secured interviews for the CEO with AP, Bloomberg, Tme Magazine, and more.
Wrote the submissions for Time 100, CNBC Disruptor, Fast Company Most Innovative Companies (which they won)
Grew SOV by 20% in one year